Saturday, February 24, 2018
Black Entrepreneur

Former NBA Player Jamal Mashburn Owns 80 Franchises and Counting

Jamal Mashburn Papa Johns Outback

There are hundreds of stories of famous athletes who have gone broke in short periods of time. Those stories are plastered at the top of every website and the beginning of every news segment. What is a little more difficult to find, and less covered, are the thriving success stories. The stories of former players that were wise with their money and made smart investments that will care for generations. Jamal Mashburn is one of those examples.

Jamal Mashburn, who played for three NBA teams and the Kentucky Wildcats in college, now owns more than 80 franchise locations and five car dealerships. These include 40 Papa John’s location, 38 Outback Steakhouse restaurants, and 4 Dunkin’ Donuts.

In 2013 Jamal Mashburn teamed up with former NFL player Winston Justice – to launch a venture capital firm for investing in high-tech startups. The name of the VC firm is Mashburn Justice Capital Partners. To date, their only public investment has been $2.1 million into LevelEleven which is a sales performance platform.

In 2014, Mashburn launched a marketing agency, Mashburn Sackett, with locations in Chicago and Miami. The agency’s focus is to serve the growing interest in smaller agencies that respond with greater agility to internet changes. It specializes in interactive, experiential, and viral marketing, social media, integrated film and 3D production, among other related digital services.

Here are several factors that Mashburn attributes to his success:

  • I had a vision of what I wanted to be at an early age, not just a basketball player. I’ve always disliked the stereotypes of athletes can only do their sport and they can’t do anything else. I’ve always been the guy that had broader interests.
  • I am a humble guy that likes to find out information at its lowest level and build myself up. The transition started for me when I was 15, 16 years old looking at guys on the train station carrying briefcases because that is what I wanted to be.
  • I looked at basketball as, Do I want to play until I’m 35 or 40 years old? Probably not because I had a feeling that I would get bored at that particular point. I needed different challenges in my life. I had other goals and other visions, so planning the execution and having another vision beyond athletics is something I’ve always thought of.
  • I remember my mother telling me all the time, she didn’t know a whole lot about sports or know how good I was. She would always say, ‘You better get your books and get into computers because you want to have something to fall back on in case basketball doesn’t work out.’ I have always looked at it as basketball will work out because I am pretty good at it and I am going to apply time to it and work at it, but I wanted to leave the game with a healthy quality of life and an ability to step into something.
  • It’s almost like not falling back on something, but falling forward to something.

It is refreshing and inspiring to hear the good stories and not just the bad. Mashburn has clearly taken his NBA earnings and built a growing business empire.

What other former athletes are now thriving business successes?

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  1. Terrance SetepenRa Wilson September 29, 2015 at 10:23 am

    I love this story and stories like it. Much success J. Mashburn!!!!

  2. George "Boogie G" Burdette September 29, 2015 at 9:15 pm

    I’m a Big Blue fan from the Big Blue Nation. I watched Jamal’s basketball career here in Lexington,Ky. Jamal carry himself with dignity and respect. And you never hear anything negative on or off the court. He is worthy of all the success that he is achieving. He’s a true blue UK Hall of Fame and Alumni.

  3. Patrick Robinson September 29, 2015 at 9:41 pm

    I like you as a basketball player I always thought you were an outstanding person I didn’t what happened to you but I see you’ve been busy building an empire employing people with jobs that’s Awesome

  4. Patrick Robinson September 29, 2015 at 9:42 pm

    I like you as a basketball player I always thought you were an outstanding person I didn’t know what happened to you but I see you’ve been busy building an empire employing people with jobs that’s Awesome

  5. Thomas Robinson September 30, 2015 at 12:50 am

    This is how it’s done worth vision, purpose and a will to thrive. It’s not a good story it’s a great one. Hats off to you Mr. Mashburn I’m going to past it on to my son who is a high school student athlete and basketball player. Thank you

  6. veon collier September 30, 2015 at 1:31 am

    You have showed everyone what hard work and determination will do for you. I’m proud of you not forgetting where you came from. Thank you for giving back. The ball park was taken by housing, and turned into a dump site. But I wanted to say thank you angain

  7. Michael DeAngelo September 30, 2015 at 7:10 am

    Fantastic story presently working on Cellular Sales & Service start- up in downtown Cleveland,Ohio, very inspirational and many more positive stories 2 come.

  8. MiChelle Smith September 30, 2015 at 9:54 am

    Awesome story! Blessings for continued success and happiness! #BBN

  9. Tom Paciello September 30, 2015 at 1:47 pm

    Mashburn went to Cardinal Hayes HS in the Bronx, NY. I am sure that had a lot to do with keeping him on the straight and narrow and giving him a good set of values. Hayes sends over 90% of their inner city students to college, many with scholarships.

  10. Wigz October 1, 2015 at 11:31 am

    He was an entrepreneur before he made it to the nba

  11. Wigz October 1, 2015 at 11:32 am

    ….and philanthropist

  12. Sam Smith October 1, 2015 at 4:30 pm

    Congrats to brother Jamal for being a wise steward of his finances.

  13. Andre Howell October 2, 2015 at 8:14 pm

    My fellow hayes man me and mash graduated together a monster on the and a monster in the business world keep up the good wrk my friend

  14. Antonio Anderson October 3, 2015 at 7:35 pm

    How can I invest!!!!!!

  15. Kouta Kahn October 5, 2015 at 10:06 am

    I grew up watching Monster Mash get busy on the court. I incorporated his moves into my game as a teenager. Now I’m going to do the same thing today. You were an inspiration to me as a teenager then and an even bigger inspiration to me now…congratulations Mr. Mashburn!!!

  16. Andre Gilyard October 5, 2015 at 7:54 pm

    Great story. Glad to hear about good endings in the life of pro-arhletes. I am an entrepreneur myself having never played pro sports. I know what it takes and enjoyed reading. The Gilyard Agency -Allstate in Atlanta.

    Btw, I remember that game against Duke at the Spectrum. I lived in Nj those years

  17. Gerwyn Flax March 5, 2016 at 10:52 pm

    I admired your awesome game when you played for the Miami Heat. Congratulations on your success in the world of business. You are an inspiration to many young people trying to find their way.

  18. chris smith March 8, 2016 at 10:10 am

    that’s a lot of franchises, and it’s a safe and great investment, unless its a chipotle franchise! When are we going to see Mashburn in a papa johns commercial?

    it would be interesting to hear his thoughts on a low cost franchise such as

  19. Luis Boria August 22, 2016 at 1:20 am

    He was smart. There should be a program in place for all athletes to educate and help protect and increase their finances.

  20. mike August 27, 2016 at 11:34 pm

    He never came to New York to give back…..Born and raised in Harlem and people don’t even know who he is….I don’t respect him or anybody that does not give back to their community.

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