Saturday, February 24, 2018
Black Entrepreneur Launches E-Commerce Site For Black Businesses

purchase black

When it comes to the challenge of helping customers support Black owned businesses, this is a huge step in the right direction. An entrepreneur has developed an award-winning website that highlights entrepreneurs and their products with the goal of helping more of them become successful. is a curated marketplace featuring products from carefully selected Black owned companies. Consumers can currently purchase items from several product categories. The company has plans to rapidly expand as more businesses are accepted onto the platform.

Purchase Black was created by Brian Williams to make it easier for black businesses to sell online. William’s goal of launching was received a considerable boost when he won the Black MBA’s Innovation Whiteboard Competition which awarded him a $10000 prize to accelerate his expansion. William’s was able to use his winnings rapidly ramp up the acquisition of businesses to sign-on to Purchase Black and launch the e-commerce site.

Although Purchase Black is still in its early stages, Kudos to Mr. Williams for the vision and persistence to see it through.

Vendors are being accepted on a invitation-only basis, but you can apply to be invited: Partner Application 

As you start your Christmas shopping, consider using to round out your gift list.

If you know of any other businesses we can support this holiday season, leave the details and a link to their site in the comments.

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  1. Tochukwu Mbiamnozie November 25, 2015 at 8:51 am

    I am a black owned business that sells luxury handmade shoes, messenger bags & more. I need your help to advertise my business to gain publicity and customers.


    Tochukwu Mbiamnozie

  2. Gloria Love November 29, 2015 at 12:30 pm

    Outstanding, website

  3. Belinda Mason December 1, 2015 at 8:17 pm

    We are an African American Church dba Sweet Spirit Foods . The Barbecue Sauces are our own recipes and we would like to extend our Black-Owned brand Sweet Spirit Foods even further. We will be looking forward to an invitation. These products are well known and are ready to go farther. You may check out our website and our Facebook page Sweet Spirit Foods. Thank you so much for this opportunity and “Let the Spirit Catch You”. They are definitely excellent Christmas gifts as well as any other special events !

  4. General December 2, 2015 at 9:03 am

    Author of Pre-Marriage Workbook set called BEFORE YOU SAY I DO! His & Hers by General Hafeezah. General Hafeezah has developed a tool for self- Awarenes and discovery of background facts with your partner in preparation for marriage. support Black Business.

  5. Tony Johnson December 2, 2015 at 1:29 pm

    I am I African American that owns and operates a online kitchen/bathroom sink/faucet supply company.

  6. DeVaughn March 5, 2016 at 12:55 pm

    This is another great idea. Please send me more information if you can

  7. Evans Tomety September 7, 2016 at 6:59 pm

    A black owned web store business, a promotional products distributor seeking help in marketing of products

  8. Charles jenkins April 15, 2017 at 10:27 pm

    I am the owner of Cyber Reach SEO, we are a search engine optimization agency. I would like to bring attention to some concerning information. Search engines like Google use AI Arirficial Intelligence to rank websites. This AI ultimately learns from the behaviors of people on the web and then sort of thinks for itself. Recent discoveries has shown AI systems to exhibit the racial and sexual biases that run rampant Online. The Artificial intelligence which is pioneered for search engine results pages is being put into many computer systems in the near future. Think about this, the military has technology that uses AI to attach targets, police departments ( who are getting the authority to use armed drones ) will use AI In their systems. AI will be incorporated into just about everything in the future, the same AI that is learning racial biases and sexism in cyber space today. Just a thought.

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