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When it comes to the challenge of helping customers support Black owned businesses, this is a huge step in the right direction. An entrepreneur has developed an award-winning website that highlights entrepreneurs and their products with the goal of helping more of them become successful.
PurchaseBlack.com is a curated marketplace featuring products from carefully selected Black owned companies. Consumers can currently purchase items from several product categories. The company has plans to rapidly expand as more businesses are accepted onto the platform.
Purchase Black was created by Brian Williams to make it easier for black businesses to sell online. William’s goal of launching Purchaseblack.com was received a considerable boost when he won the Black MBA’s Innovation Whiteboard Competition which awarded him a $10000 prize to accelerate his expansion. William’s was able to use his winnings rapidly ramp up the acquisition of businesses to sign-on to Purchase Black and launch the e-commerce site.
Although Purchase Black is still in its early stages, Kudos to Mr. Williams for the vision and persistence to see it through.
Vendors are being accepted on a invitation-only basis, but you can apply to be invited: Purchaseblack.com Partner Application
As you start your Christmas shopping, consider using Purchaseblack.com to round out your gift list.
If you know of any other businesses we can support this holiday season, leave the details and a link to their site in the comments.